TV executives can leverage demand data to make informed decisions about content valuation, acquisition, distribution, and programming. The analysis of "Titans" in the United Kingdom for the month of September 2023 illustrates how demand data can be used to make more informed decisions.
Firstly, the analysis shows that "Titans" has exceptional demand, with 16.0 times the audience demand of the average show in the United Kingdom over the last 30 days, making it a valuable and highly sought-after title. By examining its demand performance over the past 30 days in comparison to its average demand over the last 90 days, we can see that demand for the show has been increasing, indicating that it may be a strategic asset for a streaming platform seeking to drive engagement and retain subscribers.
TV executives can also use demand data to analyze how their content performs in different genres and compare it to other titles on the market. For instance, during September, "Titans" ranked at the 99.7th percentile in the crime genre in the United Kingdom, indicating that it had higher demand than 99.7% of all crime titles in the region. Furthermore, executives can leverage the data on similar shows that fans of "Titans" also like to identify potential acquisition or programming opportunities that resonate with their audience.
By examining the global performance of "Titans" across six dimensions, including travelability, longevity, momentum, franchisability, and reach, executives can make informed decisions on whether to acquire or distribute the show to other global markets. The analysis indicates that "Titans" has exceptional performance across all six dimensions, making it a valuable asset for any platform or network.
TV executives can also use demand data to inform decisions on release schedules, pricing, and marketing campaigns that resonate with their audience. For instance, the analysis shows that "Titans" experienced a demand spike in late September 2023 in the United Kingdom, indicating that a tailored marketing campaign may have driven its performance.
Finally, TV executives can leverage demand data to compare the performance of their content over different periods and regions and make data-driven decisions. Comparing the performance of "Titans" on a 1-year rolling basis versus the last 30 days reveals that the show has experienced increased popularity recently, making it an ideal investment opportunity for TV executives looking to acquire or distribute engaging content.
In conclusion, demand data allows TV executives to make informed decisions on content valuation, acquisition, distribution, and programming. The analysis of "Titans" illustrates how demand data can help executives identify strategic assets, tailor marketing campaigns, and drive engagement and subscriber retention. To remain competitive in a crowded market, TV executives need to leverage demand data to make data-driven decisions and remain ahead of the competition.
