The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the ever-evolving world of entertainment, decision making is crucial to remain competitive and profitable. It is essential to know what the audience wants, how they feel about each title, and what they might want next. It is where demand data comes in, providing insights on various aspects of a TV series.
Let's take "Two Weeks to Live" as an example. The show has a good level of audience demand in the UK (2.1 times the average). The show is ranking at the 91.8th percentile in the drama genre and is above the average demand for its top ten markets, including Australia, Russia, and France. Audience demand for the show has increased in the past 30 days, with demand spiking in late March.
Additionally, the show's performance can be evaluated concerning the six dimensions encapsulated by the Parrot Pulse. Although the show's worldwide audience demand across all platforms is okay, its travelability and reach are poor. Its momentum and franchisability are also poor, while its longevity is just okay. Considering this data, executives can decide if the show is suitable for global expansion, spin-offs, or long-term investment.
Furthermore, demand data can help with decision-making related to content acquisition, distribution, or programming. For instance, by analyzing the top ten similar shows, like "House Of The Dragon," "The Mandalorian," and "Loki," executives can identify what genres resonate with their audience the most. They can use demand data to weigh the value of content libraries and exclusivity and determine the ROI they can expect from a particular title. They can also use demand data to understand what marketing strategies are most effective in building momentum and hype for new releases.
Demand data can provide crucial insights for talent agencies and TV production companies. By examining what type of content is exhibiting opportunity in the acquisition or production phase, talent agencies can foster partnerships that are most likely to receive blockbuster status. TV production companies can use the data to determine which titles have the best chance of reaching a global audience.
In conclusion, demand data plays a significant role in decision making processes in the entertainment industry. It informs executives about what the audience wants, how they feel about each title, and what they might want next. It can be used to evaluate content valuation, create targeted marketing strategies, and identify opportunities for content acquisition, distribution, and programming. Ultimately, demand data empowers executives to make informed decisions about the future direction of their companies.
This is Two Weeks To Live's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Two Weeks To Live travels internationally.
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Acquire the best shows from partners such as Sky Go to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Two Weeks To Live), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Sky Go‘s Two Weeks To Live is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Go and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Two Weeks To Live, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for Two Weeks To Live in the United Kingdom. We provide our partners with far-reaching content workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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