As an entertainment executive, it is essential to make well-informed content, acquisition, distribution, and programming decisions in order to keep your audience happy and grow your platform. This is where demand data comes in and can help you make data-driven decisions. Using Parrot Analytics' demand data on "We Hunt Together" in the United Kingdom for March 2024 as an example, we will explore how demand data can help you in your decision-making processes.
One of the main benefits of demand data is that it can provide you with insights on content valuation. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar-value contribution of any title to any platform in any region. Therefore, by using demand data, you can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, which can help you estimate the value of exclusivity and accurately calculate the ROI a specific title will bring for a given platform. Additionally, you can assess a TV series' ability to drive subscriptions and mitigate churn.
Furthermore, demand data enables you to map local whitespaces and determine the most popular genres in different markets, which can inform your content acquisition and programming decisions. In the case of "We Hunt Together," the demand data reveals that the show has higher demand than 93.0% of all drama titles in the United Kingdom, suggesting that there is strong audience interest in this genre.
Demand data also helps you to optimize your release strategy and pricing. By analyzing the demand for "We Hunt Together," we can see that it spiked in late March 2024. This is valuable information that can help you to decide when the best time is to release new content or when to offer discounts to encourage subscriber sign-ups.
Additionally, demand data enables you to uncover under-monetized titles and target new opportunity markets for content distribution. By examining the top 10 global markets where "We Hunt Together" is most in-demand over the last 30 days, we can see the show outperforms the demand of the average TV show in each of these markets. This data can help you to identify new markets where there is a demand for your content.
Furthermore, demand data can offer insights into subscriber acquisition and retention. By knowing which titles should be acquired to keep your current audience happy and what type(s) of content exhibit opportunities to acquire or produce, you can make more accurate content acquisition decisions. In addition, by understanding which titles will attract new subscribers to your platform, you can tailor your acquisition and marketing strategies accordingly.
In conclusion, Parrot Analytics' demand data can offer valuable insights and inform strategic decision-making across the entire content ecosystem. By utilizing this data, you can make informed and data-driven decisions that will help you to retain and grow your audience, optimize your content release strategy, and maximize revenue opportunities.
