The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be overwhelming to make informed content decisions without having a clear understanding of audience demand. Parrot Analytics provides insights into demand data that can help you make strategic decisions related to content valuation, acquisition, distribution, and programming.
For instance, let’s use "Welcome To Samdalri" as an example and explore how demand data provides different insights that can be valuable to entertainment executives. Firstly, based on its demand compared to the average show, we can see that demand for "Welcome To Samdalri" is galvanizing - it has 2.1 times the audience demand of the average show over the last 30 days in the United Kingdom.
Secondly, demand data also sheds light on the trending popularity of the show. Compared to its demand over the last 90 days, demand for this show has been increasing recently, having achieved the peak rank of #987 in the United Kingdom and moved up in its rank by 332 spots during January in the United Kingdom. Furthermore, the show has strong audience demand in the romance genre and is in the 96.6th percentile of all romance titles in the United Kingdom.
Thirdly, demand data can provide insight into viewers with similar preferences. For instance, "Welcome To Samdalri" fans also seem to enjoy titles such as "My Demon (마이데몬)", "Daily Dose Of Sunshine (정신병동에도 아침이 와요)", "Mythic Quest", "See You In My 19th Life (이번 생도 잘 부탁해)", "For All Mankind", and "Bulgasal (불가살)". The show's fans come from disparate countries, and recent spikes in audience demand during late January in the United Kingdom suggest that the show has the potential to grow in popularity.
Fourthly, demand data can provide valuable insights into a show's performance in different countries. By examining the top 10 global markets where "Welcome To Samdalri" is most in-demand over the last 30 days, we can see that the show outperforms the demand of an average TV show (1x) in each of these markets. It is essential to note that this insight provides avenues for better distribution, allowing the show to be seen by a broader audience.
Fifthly, demand data aids in content valuation. By using Parrot Analytics content value system that is powered by audience demand data, you can assess the dollar value contribution of any title to any platform in any region- and ultimately, determine how much a show is worth to another streaming platform, or how popular is the show relative to the title's average on the market.
In conclusion, demand data is crucial to the entertainment industry, and entertainment executives can leverage Parrot Analytics' global content demand and supply to gain insight that can make them make informed decisions about content acquisition, distribution, programming, and content valuation. The analysis of popular shows, such as "Welcome To Samdalri," makes it clear that entertainment executives can use demand data to gain valuable insight into their audience and thus make data-driven decisions.
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Our TV audience measurement dataset is truly global. Discover how popular JTBC‘s Welcome To Samdalri (웰컴투 삼달리) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for JTBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Welcome To Samdalri (웰컴투 삼달리), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for Welcome To Samdalri (웰컴투 삼달리) in the United Kingdom. We provide our partners with deep content capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.