Entertainment executives can use demand data to make more informed decisions when it comes to content acquisition, distribution, programming, and content valuation. A perfect example is through the analysis of "13 Commandments."
The show has demonstrated good audience demand in the United States, with 2.7 times the average demand of all TV shows in the region over the last 30 days. "13 Commandments" is in the 88.4th percentile in the crime genre in November. Other shows that fans of "13 Commandments" also like are "Pennyworth," "Parks and Recreation," and "Sense8."
Since November 2023, demand for "13 Commandments" has been decreasing, reaching 2.8 times the average demand. However, during November, audience demand has increased by 7.4%, which indicates a possible rebound in demand. This could inform content executives if they decide to acquire the rights to the show or create spin-offs.
It is important to understand that audience demand can be high, but if it is not consistent or sustained over time, then the value of the content may be limited. The show's momentum, the pace of growth, and longevity, how well audience demand is maintained over time, are good indicators of the show's potential long-term value for a platform or streaming service. The show can also demonstrate its franchisability potential. Executives can consider possible spin-offs or franchises for the series to improve ROI.
Through the Parrot Pulse, executives can get a broader perspective on how "13 Commandments" is performing globally across six dimensions, namely, audience demand, travelability, longevity, momentum, franchisability, and reach. Audience demand in the US has been good, and the show has outperformed average TV show demand in Norway, upping the opportunity for expansion into this region.
To conclude, entertainment executives can use demand data to make informed decisions when it comes to content valuation, content acquisitions, marketing strategy, and production and creative decisions. The demand profile analysis of "13 Commandments" provides insight into audience interests, performance indicators, and global market potential. The data would require consideration within a broader context of the show's performance, but it could help executives to decide on how to maximize ROI, expand distribution into new regions, or decide which titles to acquire or produce to meet customer demand.
