As an entertainment executive, leveraging demand data can be crucial in making informed decisions regarding content acquisition, programming, and distribution. For instance, using the example of "13 Commandments," we can see how demand data can help evaluate a show's performance and potential.
Firstly, looking at the show's audience demand, executives can gauge the show's current level of popularity and compare it to other shows in the same genre. "13 Commandments" has 3.9 times the audience demand of the average show in the United States, which is promising for executives working in a TV production company or studio that produced the show. Furthermore, by comparing demand levels over specific time frames, executives can track any trends in demand, which can reveal audience preferences and inform decision-making.
Demand data is also essential for content valuation, which can be incredibly useful for executives working in content distribution or financing companies. By calculating the dollar value contribution of a particular title to a specific platform or region, content valuation based on demand data can help determine how much should be spent on content or estimate the ROI that a particular title will bring.
Another crucial insight from demand data is that it helps executive identify the target audience group, which may vary across different regions and platforms. In the case of "13 Commandments," the top shows watched by its fans reveal that it has cross-genre appeal, making it a valuable asset for executives in an entertainment talent agency or TV network targeting a diverse audience.
Additionally, demand data can inform decisions about international expansion, as well as optimizing release strategies and pricing. For instance, examining the top ten global markets where "13 Commandments" is most in-demand provides information on which regions to target when distributing the show.
In conclusion, the use of demand data by entertainment executives can lead them to make informed decisions in an industry where outcomes are often subjective and unpredictable. "13 Commandments" is an excellent example of how demand data can help accurately gauge performance, measure popularity, and identify new markets for expansion, among many other valuable insights.
