As an entertainment executive, you are always looking for ways to make informed decisions about the content you acquire, distribute, or produce. Demand data can provide valuable insights to guide these decisions. Let's take a closer look at "13 Commandments" as an example.
The first question that might come to mind is, "How popular is this show?" Using demand data, we can see that "13 Commandments" has 3.3 times the audience demand of the average show in the United States over the last 30 days. Additionally, only 8.6% of all TV shows have this level of demand. We can also see that demand for the show has been increasing recently by comparing its demand of 2.9 times the average over the last 90 days.
Another question you might have is, "How does this show rank in its genre?" Again using demand data, we can see that "13 Commandments" ranks at the 89.9th percentile in the crime genre in December, meaning it has higher demand than 89.9% of all crime titles in the United States.
You might also be curious about how audiences are responding to "13 Commandments." By examining the top shows that fans of "13 Commandments" also like, we can see that there are some popular dramas and reality shows that overlap with this crime series. This information could inform marketing decisions or potential licensing deals.
Looking at international demand, we can see that the show outperforms the demand of the average TV show (1x) in each of the top 10 global markets where it is most in-demand over the last 30 days. However, travelability, which quantifies a show's international demand relative to its home market, is only okay. This might indicate that "13 Commandments" could benefit from more targeted global marketing and distribution strategies.
Finally, you might be wondering, "How might this show drive revenue?" Parrot Analytics' content valuation system, which is powered by global content demand and supply, can help answer this question. By using demand data, the system calculates the dollar value contribution of any title, to any platform, in any region. It can help you determine how much to spend on content, assess a TV series' ability to drive subscriptions and mitigate churn, and quantify the platform-specific marginal revenue contribution.
In conclusion, demand data can provide key insights into a show's popularity, genre performance, audience preferences, and global potential. These insights can guide content valuation and inform strategic decisions about content acquisition, distribution, and production. By leveraging demand data, entertainment executives can make more informed and data-driven decisions that can lead to greater ROI and better audience engagement.
