As a TV executive, there are a variety of ways you can use demand data to make more informed content decisions and grow your business. With new shows being produced and content distribution constantly evolving, having access to the latest and most relevant audience demand insights is now more critical than ever before.
In the case of "9-1-1", demand data over the last 30 days shows that it has been well-liked by viewers in the United States, with 15.7 times the audience demand of the average show in the region during that period. This level of demand is outstanding and places "9-1-1" in the top 2.7% of all TV shows currently being aired in the region. However, the show's demand has decreased by 10.6% recently in the US market, and the show's rank has dropped by 99 spots during October, which could be an early indication of decreasing popularity.
With the help of content valuation using demand data, you can evaluate the worth of a particular show, as well as the specific value contribution of a title to a given platform and region. This data can be used to justify a specific budget for the acquisition or production of a show, as well as to estimate its potential audience reach and impact on subscriber churn rates. In the case of "9-1-1", assessing its value could help executives evaluate whether renewing or canceling the show is a worthwhile investment for their business.
Demand data can also be used to identify the audience's most popular TV show genres in any given market, providing useful insights for programming decisions and content acquisition. For instance, studying the genre trends among US viewers who enjoy watching "9-1-1" could help inform a TV executive which direction to take next in developing and promoting new content.
Furthermore, demand data can inform travelability and offer insights into the potential of the global demand for specific content. With outstanding demand for "9-1-1" in the US and good demand in Brazil, Australia, Russia, the UK, South Korea, Canada, Lithuania, and Sweden during the last 30 days, this show's travelability can be regarded as good. Using demand data allows TV executives to measure the international demand relative to the home market of a TV show and take a careful approach to content distribution.
Another way executives can utilize demand data is to understand what types of content are trending and captivating viewers, as well as infer deep insights into viewer preferences and sentiment. Understanding other shows that fans of "9-1-1" enjoy, such as "Black-ish", "Last Man Standing", and "Grey's Anatomy", could help to inform the creative direction of future TV shows which would appeal to the same audience.
Overall, demand data can help executives make more informed decisions about the acquisition, creation, programming, and distribution of TV content. By utilizing these insights, TV executives can assess the feasibility of a show, create targeted marketing campaigns, evaluate trends, and craft more detailed business strategies that can drive success.
