The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Television executives can use demand data for "9-1-1" to make more informed content acquisition and programming decisions. Based on the show's audience demand during March 2024 in the United States and around the world, decision-makers can answer several key questions:
- Content valuation: Using demand data, executives can determine the value of "9-1-1" for any platform in any region. The demand level of 19.9 times the average show in the United States over the last 30 days indicates that "9-1-1" is outstanding. This show's audience demand has been increasing recently, meaning its value is increasing. Additionally, "9-1-1" ranks at the 99.3rd percentile in the drama genre in March, indicating higher demand than 99.3% of all drama titles in the US. Knowing that "9-1-1" has outstanding global performance across several dimensions can help executives evaluate its value as a content asset.
- Audience analysis: Based on the show's high demand, executives can analyze the audience who is watching "9-1-1" and identify shows they may also enjoy. The top ten most in-demand markets for "9-1-1" over the last 30 days indicates that it outperforms the average TV show demand in each of these markets. Knowing that shows like "S.W.A.T.", "The Rookie", "Chicago Fire", and "Grey's Anatomy" have similar audience preferences can help executives identify the right content to acquire or produce for their platform.
- Subscriber acquisition and retention: Executives can pay attention to the show's demand growth both in the US and globally to decide if the show might attract new subscribers or help retain current ones. In the US, audience demand for "9-1-1" increased by 24.3% in March. Moreover, fan affinity analysis highlighting similar shows can assist executives in making informed decisions to acquire content. They can also assess the show's impact on their overall site traffic and make programming decisions accordingly.
- Competitive benchmarking: Decision-makers can compare the show's performance to other titles available in the market and identify demand peaks. Comparing "9-1-1" performance on a 1-year rolling basis to the last 30 days highlights increased popularity, with the peak demand increasing by 6.5% in the last 30 days.
- Marketing optimization: Producers can use demand data to optimize their pre-release marketing strategy, given the show's momentum, indicating a fast pace of growth among audiences.
In summary, by putting the audience data for "9-1-1" into an analytical framework, executives can analyze consumer preferences, identify content opportunities, programming planning, and make informed decisions about content valuation, audience acquisition, retention strategies, competitive benchmarking, and marketing optimization. Thus, the TV executives can leverage the insights derived from Parrot Analytics' demand data to create, acquire, or distribute the right content for their platform in any region.
This is 9-1-1's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 9-1-1 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s 9-1-1 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 9-1-1, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for 9-1-1 in the United States. We provide our partners with meaningful media industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.