As an entertainment executive, understanding audience demand is crucial for making informed content decisions. The analysis of "9-1-1" provides valuable insights on how demand data can help in content valuation, programming decisions, acquisition decisions, and distribution decisions.
Content Valuation:
The demand for "9-1-1" is outstanding with 16.0 times the audience demand of the average show in the United States over the last 30 days. This means that the show has a high economic valuation, and executives working for SVOD platforms, content distribution companies, or TV series financing companies can use this data to estimate the show's worth and the potential ROI it offers.
Programming Decisions:
Entertainment executives, such as the Programming Director or Head of Programming for a TV network, can use audience demand data to make informed programming decisions. In "9-1-1's" case, the show is part of the crime genre, and its demand ranks at the 98.9th percentile in December, which means that it has higher demand than 98.9% of all crime titles in the United States. By examining this data, executives can program similar shows, expand their current programming, or decide to acquire new content that can engage the audience.
Acquisition Decisions:
By analyzing the top 10 global markets where "9-1-1" is most in-demand over the last 30 days and comparing them to the average demand, entertainment executives can make informed acquisition decisions. For example, the show is most in demand in the United States, followed by Brazil, indicating that executives could focus their efforts to acquire or produce content that meets the taste clusters of these markets. Furthermore, executives can use demand data to assess the show's ability to drive subscriptions and mitigate churn and recognize opportunities in under-monetized titles and new opportunity markets.
Distribution Decisions:
Distribution decisions are critical for any executive working for pay TV networks or linear networks. The demand for "9-1-1" worldwide across all platforms is outstanding, and executives can leverage this data to decide which platforms to target for distribution of "9-1-1" and how to optimize the release strategy and pricing. Travelability data also provides interesting insights. It quantifies a show's international demand relative to its home market. Travelability for "9-1-1" is good, indicating there is an opportunity for executives to distribute or license the show to other regions.
In conclusion, audience demand data is a powerful tool that can help entertainment executives to make more informed decisions, from content valuation and acquisition to distribution and programming decisions. The example of "9-1-1" illustrates how executives can use demand data to generate actionable insights for their strategic decision-making process.
