The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the level of audience demand for a particular title is essential when making investment decisions, and this is where Parrot Analytics' demand data comes in handy. Let us look at 'A Murder At The End Of The World' as an example.
Content Valuation: Understanding how much a show is worth is critical when making acquisition and programming decisions. Parrot Analytics' content valuation system uses demand data to determine the economic value of a title on any platform, in any market. The demand for 'A Murder At The End Of The World' is outstanding, with 14.3 times the audience demand of the average show in the United States over the last 30 days. This information informs executives' acquisition and investment decisions, where they can predict the show's commercial success and ascertain the value the show brings to their platform.
Mapping local whitespaces: An understanding of the most popular genres in the local market can aid in decision making, and Parrot Analytics' demand data reveals that 'A Murder At The End Of The World' ranks at the 98.3th percentile in the drama genre, indicating that the drama genre is most popular in the United States.
Optimal release strategy and pricing: By analyzing demand trends, you can develop market-specific release strategies and optimal pricing for the show. The spike in demand in late March 2024 in the United States is significant since a demand uptick may signal various marketing opportunities. Based on the demand, an executive could opt to release the show in other markets at the optimal time to maximize viewership.
Discovery and Recommendations: Understanding the audience's taste clusters can inform executives on what shows are popular with a particular audience, making it easier to recommend shows. For example, fans of 'A Murder At The End Of The World' also like "Monarch: Legacy Of Monsters", "Fargo", "For All Mankind", "Percy Jackson And The Olympians," which means these shows are suitable recommendations to garner more audience views.
Franchisability: With a “spin-off potential” ranking of okay, this means 'A Murder At The End Of The World' is suitable for developing a spinoff or associated franchise. Executives can investigate various options to expand on the 'A Murder At The End Of The World' brand and its unique concept.
In conclusion, entertainment executives can leverage Parrot Analytics' demand data to make informed decisions concerning content valuation, content production, investment, and programming decisions. By taking a closer look at 'A Murder At The End Of The World,' executives can use the demand data to develop market-specific release strategies, understand audience taste clusters, and determine whether the show has spin-off potential or not.
This is A Murder At The End Of The World's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well A Murder At The End Of The World travels internationally.
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Acquire the best shows from partners such as Hulu to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. A Murder At The End Of The World), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as A Murder At The End Of The World, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s A Murder At The End Of The World is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for A Murder At The End Of The World, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for A Murder At The End Of The World in the United States. We provide our partners with comprehensive content expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.