Demand data is a powerful tool that entertainment executives can use to make more informed content, acquisition, distribution, or programming decisions. Parrot Analytics content valuation system is an economic valuation system powered by global content demand and supply that enables executives working in various organizations to determine how much a show is worth, its global performance and how it drives engagement across the rest of the catalog.
For example, by examining the demand data of "Abc World News Tonight," we can learn several things that can help executives in their various decision-making processes. Firstly, it has 13.5 times the audience demand of the average show in the United States over the last 30 days, indicating that it is in high demand. Secondly, compared to its demand in the last 90 days, demand for the show has been increasing recently, which bodes well for the future.
Moreover, the peak rank of #396 achieved by the show in November in the United States, and its ranking at the 96.8th percentile in the news genre for November means that it has higher demand than 96.8% of all news titles in the United States. Additionally, the demand data shows that during November, the audience demand for the show decreased in the United States by 10.3%, but demand spiked in mid-November. Understanding these changes in demand data can help executives determine how to strategically market a show to audiences better, leading to increased demand.
Entertainment executives can also use data to determine the international appeal of a show. For "Abc World News Tonight," it has good audience demand across all platforms, but its travelability is poor, which quantifies its international demand relative to its home market. Therefore, if an executive is planning to distribute the show internationally, they can use this information to determine how well it might do in different markets.
Lastly, the show's highest demand globally is in the United States, followed by New Zealand, where demand is good. By examining how well the show performs in different markets, executives can determine which markets are most profitable to acquire or distribute the show for maximum impact. Additionally, executives can use data to examine the show's fan base and discover other popular shows that its fans watch, which can provide valuable insights into content acquisition and programming decisions.
In conclusion, entertainment executives can use demand data to inform content, acquisition, distribution, and programming decisions effectively, leading to successful outcomes for their various organizations. By analyzing the demand of a show like "Abc World News Tonight," executives can determine its value, changing trends, international appeal, and fan base, among other insights that can drive strategic decision-making.
