The analysis of "Abc World News Tonight" for December 2023 in the United States demonstrates how demand data can provide deep insights into the performance of a TV show. Demand data can help entertainment executives make more informed content decisions, whether it be acquisition, distribution or programming decisions.
One of the key insights that demand data provides is content valuation. In the case of "Abc World News Tonight," demand is 13.1 times the audience demand of the average show in the United States over the last 30 days. This level of demand is outstanding, and only 2.7% of all TV shows have it. Compared to its demand of 13.0 times the average over the last 90 days, demand for this show has been increasing recently. Since content valuation uses demand data to determine the worth of a series or library, this information can inform executives of how to spend on content and what is the baseline value of a title.
Demand data also shows that "Abc World News Tonight" has had an exceptional longevity, which measures how well audience demand is maintained over time. Further, this show has performed well in the top 10 global markets in which it is most in-demand over the last 30 days. These markets are an indicator of where the show's fans are located, and the information can help executives better target their marketing efforts.
Demand data also helps executives make strategic acquisition decisions. As an example, if a streaming platform is missing content in the news genre, "Abc World News Tonight" would be a recommended acquisition due to its high level of demand. Additionally, executives can use demand data to ensure that their platform has a wide variety of programming choices that appeal to their current subscribers as well as attract new subscribers.
Another area where demand data can be useful is in optimizing content release strategy and pricing. In the case of "Abc World News Tonight," demand spiked in late December 2023 in the United States, indicating that the show was particularly popular during that time. By understanding when demand is high, executives can optimize release schedules and pricing to maximize audience engagement and revenue.
In conclusion, demand data can help entertainment executives make more informed content, acquisition, distribution and programming decisions. The insights derived from demand data can inform content valuation, acquisition decisions, strategic release scheduling, audience engagement and revenue maximization, and much more. It is clear that demand data is a crucial tool for executives who are striving to make more data-driven decisions in an increasingly competitive and complex TV landscape.
