As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. The analysis of "Air Warriors" for the month of December 2023 in the United States is a clear indication of how demand data can be used to determine the market value of a TV series and to understand audience preferences. Here are some questions that demand data can answer to help executives make more informed decisions:
- Content valuation relates to demand data, how valuable is "Air Warriors"? Based on the analysis, demand for "Air Warriors" is good, with 6.8 times the audience demand of the average show in the United States over the last 30 days. This demand data can be used to calculate the economic value of the show to a streaming platform, as content valuation can be applied to an individual series or an entire library, which means you can start unbundling the value of content on any streaming service.
- Based on fan insights, which other shows are fans of "Air Warriors" also watching? Parrot Analytics provides executives with access to data on the most popular TV shows related to their series. For "Air Warriors", Parrot Analytics revealed that fans are also watching "Secrets Of The London Underground", "Star Trek: Discovery", "Inside The Tower Of London", "Grand Designs New Zealand", "Disappeared", "Dark Side Of The 2000's", "The Expanse", "The Walking Dead" and "The Toys That Built America". This helps executives to understand the taste clusters of the show's audience, allowing them to tailor programming, marketing, and promotional campaigns.
- What is the trend in audience demand for "Air Warriors"? Parrot Analytics' trend data can help entertainment executives track audience demand over time. For "Air Warriors", demand has been increasing recently, with a 17.3% increase in audience demand during December 2023 in the United States. This trend data helps executives make decisions about content programming and scheduling.
- Where is the show most popular on a global scale? With access to global demand data, Parrot Analytics can inform entertainment executives about where their content is having the most impact. For "Air Warriors", the United States is the show's top market globally, followed by the Netherlands, Germany, Sweden, Canada, the United Kingdom, South Africa, China, and Australia. This knowledge can inform decisions about where content should be distributed and promoted to optimize performance in different geographic regions.
- How does "Air Warriors" perform across different dimensions of the Parrot Pulse? The Parrot Pulse, an independent measure of performance, can provide executives with insights about a series across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. For "Air Warriors", global audience demand across all platforms is good, whilst its travelability is poor. Its momentum is outstanding, whilst its franchisability is poor, meaning it doesn't have the potential for spin-offs or franchises. Its reach is okay, meaning it can appeal to a wider group of people.
In summary, demand data can be used by entertainment executives in various ways. For "Air Warriors", executives can use the data to determine the market value of the show, understand audience preferences, track audience demand over time, identify popular markets, and measure the show's performance against the Parrot Pulse's six dimensions. With this information, decisions can be made about content programming, scheduling, distribution, and promotion to optimize performance and drive business success.
