As an entertainment executive in charge of content distribution decisions, you could use demand data to assess the popularity of "Air Warriors" and make informed decisions about whether or not to acquire and distribute the show on your platform, channel or network. By analyzing the demand for the title in specific markets, you would get a better idea of which territories could benefit from a distribution plan and if there is an opportunity to expand to new markets.
Furthermore, using Parrot Analytics' content valuation system, you would be able to determine the dollar value contribution of "Air Warriors" to any platform or network. With the aid of demand data, you could quantitatively measure the content's ROI and examine how it contributes to subscriber acquisition and retention or churn reduction. Analytics also helps you calculate the baseline value of a title and assess the worth of a content library to a platform over time.
If you are working at a TV production company, you could use demand data to aid in programming decisions, such as deciding how much to invest in a show like "Air Warriors." By examining its demand performance over the past months or years, you would gather insights into audience preferences and trends and how well the show maintains its popularity over time. If you see that demand for the content seems to be waning, you might want to consider adjusting the format, audio-visual experience or even reviving some of its storylines. Demand data could also be useful in taking financial risks following the report of the Parrot Pulse. Here, 'Air Warriors' global travelability is poor, meaning there may not be strong demand for the show outside of its home market. A content producer could use this information to make sure a show offers more global appeal or production of content with a broader demographic.
If you are working as a content distributor, you could examine Parrot's metadata and use the international demand data to identify a potential target market for 'Air Warriors', make financial projections, and monetize the revenue potential of the content in markets where the demand for the show is high. This information helps in decision-making concerning content distribution and licensing deals that may also include developing spin-offs or franchises for maximum franchisability of the show.
As a talent agency executive, you could use this demand data to locate high-demand talents for new content production or discover the most attractive brand partnerships for expanding the audience for the show. Furthermore, with an understanding of audience preferences and taste clusters, you can advise your talents on roles and shows that are likely to make them more marketable and attract viewership.
In conclusion, demand data can be an essential tool for entertainment companies to make informed decisions when it comes to content acquisition, distribution, programming, and talent acquisition. As seen with the example of "Air Warriors", its outstanding performance in audience demand could lead to insights useful for even more industries, such as opening opportunities for global expansion, marketing campaigns optimization, release strategy, pricing, and maintaining sustained demand over time, all critical to a successful content business.
