Demand data plays a critical role in helping entertainment executives make insightful decisions when it comes to content valuation, acquisition, distribution, and programming. For instance, using the case of "Air Warriors," decision-makers can leverage the demand data to assess the current and future value of the show.
By analyzing the demand data, executives can evaluate the marketability of the title. For instance, "Air Warriors" has had a good demand that is almost 7x the average show in the US over the last 30 days. This benchmark may allow an executive to comprehend how much is the series worth. Using and comparing this benchmark across all shows available on their platform/OTT service, they can identify the most valuable titles.
Additionally, by assessing other parameters provided by demand data, executives can understand how an existing show or title can help with subscriber acquisition, retention, or grow the audience. In the case of "Air Warriors," the fact that its demand over the last 30 days has been increasing is an indication that people are not losing interest in it. Besides, the show has a good level of longevity and momentum that denotes it can constantly attract and retain customers.
By comparing the demand trend over a year with the last 30 days, executives can get even more insights about a show's performance and popularity. In this instance, the demand for "Air Warriors" has increased by 22.6% in the last 30 days compared to the same period the previous year. Benchmarking the performance of a show over time is an invaluable tool for executives to make informed decisions.
Moreover, executives can learn more about the show's genre popularity and the audience it appeals to. The fact that "Air Warriors" ranks in the 97.8th percentile in the United States' documentary genre denotes its popularity in this niche. Data indicates that fans of the show also like other documentaries and shows, which can help executives curate relevant programming.
Finally, demand data enables executives to discover the global appetite for a show or title. By analyzing the top 10 global markets, "Air Warriors" is most in demand over the last 30 days; executives can determine in which regions they can maximize their investments. In this case, the US and Canada have a good demand for the TV series. Furthermore, the show has good demand in Sweden and the Netherlands, indicating that they could consider expanding the distribution to these markets.
In conclusion, the analysis of "Air Warriors" demonstrates how demand data can enable executives to make informed content valuation, acquisition, distribution, and programming decisions. The data provides them with relevant benchmarks, an understanding of a show's marketability, insights into audience behavior, and global trends. By leveraging demand data, executives can make more informed decisions, maximize investments and reduce risk.
