For television executives working in different roles such as content distribution, programming, acquisition and more, demand data can be a great tool to make informed decisions about their content and business strategy. The analysis of "Amazing Stories" for the month of October 2023 in the United States provides great insight on how demand data can be utilized.
One of the core questions that demand data can answer is content valuation. Using Parrot Analytics' content valuation system, executives can determine the monetary value of content to specific territories and markets. For example, "Amazing Stories" has a demand of 5.7 times the average show in the United States over the last 30 days, which indicates it has a good level of demand and is a strategic asset for any streaming platform. Demand data reveals the dollar value contribution of any title and can help determine how much to spend on content.
Furthermore, demand data can be used to determine global audience preferences for different genres. For "Amazing Stories," it ranks at the 94.0th percentile in the drama genre in the United States, which means that it has higher demand than 94.0% of all drama titles in the country. This should be taken into account when considering the audience base for the show. In addition, the list of other shows that fans of "Amazing Stories" also like can be helpful in identifying other similar types of content.
Demand data can also be used to inform programming, distribution, and acquisition decisions. The fact that demand for "Amazing Stories" has increased by 78.4% in the United States during October is a good sign for advertisers, broadcasters and OTT platforms. This indicates that the show is growing in popularity and has the potential to attract new subscribers. In regards to distribution decisions, the top 10 global markets where "Amazing Stories" is most in-demand can be examined to understand key market opportunities.
Finally, demand data can help inform pre-release marketing decisions. The show's momentum (pace of growth) is outstanding and it achieved a good audience demand of 3.9x in the United States during October. This spike in demand, combined with the fact that "Amazing Stories" moved up in its rank by 1020 spots during October in the United States, means that it is part of the cultural zeitgeist and has a good chance of generating buzz.
In conclusion, demand data is a powerful tool that television executives can use to make informed decisions about their content and business strategy. Whether it is determining content valuation or informing marketing campaigns, demand data can help executives make strategic decisions that can lead to greater success.
