As a TV executive, you are constantly trying to make informed content acquisition and programming decisions. You need to know what your audience wants to see and how much value they are willing to place on it. One way to gather this information is to use demand data, like our analysis of "Amazing Stories" for the month of November 2023 in the United States.
Demand data can help with content valuation. With 8.4 times the audience demand of the average show in the United States over the last 30 days, the demand for "Amazing Stories" is outstanding. Its demand has increased from 5.8 times the average over the last 90 days to 8.4 times the average over the last 30 days. You can use demand data to calculate "Amazing Stories" economic value based on the show's contribution to a streaming service and the value it drives in a particular region.
Demand data can also help you make informed decisions about content acquisition and distribution. By examining the top 10 global markets where "Amazing Stories" is most in-demand over the last 30 days, you can see where the show is doing well, and prioritize the acquisition of the show in those markets to drive further global engagement.
Additionally, you can use demand data to determine the best release strategy for your content, as demand for "Amazing Stories" spiked in late November 2023 in the United States. By examining the demand data, you can find patterns in when and how your audience engages with the content, informing your decisions about the timing of releases and promotional campaigns.
Using demand data for content valuation, you can also optimize your marketing campaign ahead of the premiere. By examining audience engagement over the last 30 days, you can find patterns in what your audience likes and dislikes about the show and adjust your marketing campaign accordingly.
Finally, when it comes to programming decisions, demand data can be used to identify viewer preferences and make decisions on what content to create or acquire next. Through identifying other shows that fans of "Amazing Stories" also like, such as "South Park", "Star Trek: Picard", and "The Orville," you can determine the best content that fits alongside "Amazing Stories" to retain and attract subscribers.
In conclusion, demand data is a powerful tool for TV executives in making informed content acquisition, programming, and distribution decisions. By leveraging demand data for content valuation, release strategy, pre-release marketing, programming decisions, and subscriber retention, you can stay ahead of the curve in an increasingly competitive entertainment landscape.
