If you're an entertainment executive working at an OTT platform or any other company in the industry, analyzing demand data can provide valuable insights to help you make informed content decisions. For example, by examining "Amazing Stories" for the month of December 2023, you can use demand data to make more informed programming decisions.
Content Valuation: By using demand data, you can get an idea of how much a title is worth. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. By considering "Amazing Stories" for the United States during December, it has achieved a demand of 6.8 times the audience demand of the average show in the country over the last 30 days. With this high demand, the show is valuable, and content evaluators can calculate the return on investment (ROI) a particular title will bring to any given platform.
Audience Insights: Using demand data, you can understand audience preferences and identify popular genres. For example, we can see that "Amazing Stories" has a higher demand than 95.2% of all drama titles in the United States. Furthermore, the show appeals to an audience that is also interested in titles such as "Star Trek: Picard" and "Law & Order: Special Victims Unit." Based on this demand data, you might want to acquire or create content that shares similar themes or characteristics.
Global Performance: By examining the top 10 global markets where the show is the most in-demand, you can identify which countries to distribute the show. Although the demand for "Amazing Stories" is good in many countries, the United States is where the show is performing the best. Therefore, its distribution strategy can target this market.
Content Marketing: Lastly, demand data can help you optimize your marketing campaign before the premiere. By examining the show's momentum and peak demand, marketers can determine the right time to promote the show or increase the advertising budget to improve the show's reach and ensure that it has a successful launch.
In conclusion, Parrot Analytics' demand data can help entertainment executives make more informed decisions concerning content valuation, audience insights, global performance, and content marketing. By analyzing the performance of "Amazing Stories" in December 2023, executives can gain an understanding of how demand data can be used to help make decisions related to programming, content acquisition, distribution, and marketing.
