As an entertainment executive, using demand data is essential in making informed decisions when it comes to content valuation, acquisition, distribution, and programming. Taking a closer look at the demand data for the TV series "Ancient Aliens" in the United States in September 2023 can provide valuable insights for executives.
Firstly, demand data can answer questions about content valuation. Using demand data, executives can determine how much a specific title is worth and the baseline value of the title. In the case of "Ancient Aliens," demand data shows that it had exceptional demand of 9.8 times the average show in the United States over the last 30 days, with only 2.7% of all TV shows achieving this level of demand. Although the show's demand has decreased by 9.8% in September 2023, its outstanding demand for the last 90 days indicates its value as a strategic asset for streaming platforms.
Demand data can also help executives determine the type of content that shows an opportunity for acquisition or production. In this case, "Ancient Aliens" fans also like shows such as "Family Guy", "Fear The Walking Dead", and "The Walking Dead: Daryl Dixon." Analyzing similar shows can help executives make better decisions when it comes to acquiring or producing new content.
Executives can also use demand data to decide on the best release strategy and pricing for a title. For example, demand for "Ancient Aliens" spiked in late September, indicating potential interest in a new season or episode. Knowing when demand spikes can help executives optimize their release strategies to attract as many viewers as possible.
Demand data can also power competitive benchmarking, informing executives of how their content is performing relative to other titles available on the market. It can also be used for decision making concerning supply and demand, helping executives determine the type of content that will attract new subscribers to their platform.
Finally, demand data can be used for content distribution decisions, informing executives of which platforms to target for distribution of their content, based on where the show has the highest levels of demand. "Ancient Aliens" is most in-demand in the United States, followed by Germany. Knowing this can help executives decide on the most effective distribution channel to maximize the show's value.
In summary, demand data is a valuable tool for executives across the entertainment industry, providing insights into content valuation, acquisition, distribution, and programming decisions. By analyzing the demand data of a specific title like "Ancient Aliens," executives can make more informed decisions that maximize the value of their content.
