As a television executive, you know how important it is to use data to make informed decisions. Parrot Analytics' demand data can help you do just that. Let's take a look at how the demand data for "Beyhadh" in the United States during October 2023 can help inform your content, acquisition, distribution, and programming decisions.
Content valuation is an important part of the strategic decision-making process for any content creator or distributor. By using Parrot Analytics' content valuation system, based on demand data, you can calculate the dollar value contribution of any title to any platform in any region. This demand-driven content valuation system can reveal how much a series is worth, how it performs as an acquisition-driving or churn-reducing title, and even how to assess the value of exclusivity.
For instance, we can see that "Beyhadh" has a demand that is 6.2 times higher than the average show in the United States over the last 30 days. This means that it is worth considering this show as a strategic asset for a streaming platform. Furthermore, the show has outstanding longevity, meaning that audience demand has been maintained over time. This is valuable information when assessing the potential long-term value of a title.
Demand data also helps in making decisions about program acquisition and content distribution. By looking at which shows "Beyhadh" fans also enjoy, executives can identify similar titles to acquire or distribute. This data can lead to more informed decisions regarding the supply and demand opportunities for different types of content.
In addition, demand data can inform programming decisions, including release strategies, pricing, and marketing campaigns. For example, we can see that the demand for "Beyhadh" spiked in the United States in late October 2023. This could be valuable information in deciding when to release new episodes or promote the show to boost audience engagement.
Lastly, we can see that the show has good travelability, meaning that it has international demand potential. This can help executives identify which platforms and networks might be a good fit for distributing the show to a global audience.
By utilizing Parrot Analytics' demand data, television executives can make more informed decisions about content, acquisition, distribution, and programming. The demand data for "Beyhadh" in the United States during October 2023 is just one example of how valuable this information can be.
