The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to leverage demand data to make informed decisions. For instance, using "Beyhadh" as an example, we can evaluate how Parrot Analytics' demand data insights can be leveraged to make better programming, distribution, acquisition, and content decisions.
One way to utilize demand data principles is to understand the show's content valuation. Demand data can provide detailed insights into how valuable a show is to a particular audience and how much a show is worth to a platform compared to other shows. In the case of "Beyhadh," we know that its audience demand in the United States is good, 4.7 times the average show in the United States over the last 30 days. This indicates that the show is valuable to its US audience and can be seen as a popular show that could be worth acquiring.
Furthermore, understanding the show's audience demand trends can help executives make informed programming decisions. Demand for "Beyhadh" in the United States decreased by 5.6% in March 2024. Demand also spiked in mid-March. Using demand data principles, executives could optimize the show's airtime to target the most optimal audience using the insights from the demand spikes and dips. Understanding audience demand can also help optimize price strategies in the distribution process.
Additionally, analyzing "Beyhadh's" performance across different global markets could inform executives about acquisition and distribution decisions. Parrot Analytics' demand data reveals that the show outperforms the average TV show in every market where it is most in-demand globally. For instance, the show had an outstanding audience demand in India of 4.7x, indicating that there may be a lucrative Indian market for "Beyhadh."
Finally, executives can use demand data to gain insights into how franchises can be developed from existing shows in their portfolio. For example, "Beyhadh" scored good in franchisability in the Parrot Pulse. This indicates that there are spin-off opportunities for the show. By analyzing the top 10 global markets where "Beyhadh" is in demand, executives can see where the show has the most potential for spin-offs or related content.
In conclusion, understanding audience demand and leveraging Parrot Analytics' demand data principles can provide entertainment executives with detailed insights that help inform programming, distribution, acquisition, and content decisions. By utilizing the insights gained from audience demand, executives can optimize their strategies and identify lucrative markets, ultimately helping them stay ahead of the competition.
Beyhadh's travelability to the United States in the last 30 days is 35%, which means that the audience demand for Beyhadh is 35% of the demand in its country of origin, India. Click through to another market to discover how well Beyhadh travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sony Entertainment Television (India)‘s Beyhadh is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sony Entertainment Television (India) and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Beyhadh, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for Beyhadh in the United States. We provide our partners with meaningful TV series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.