Are you an entertainment executive looking to make more informed content decisions for your platform or network? Utilizing audience demand data can help you make strategic programming decisions that will resonate with your target viewership. Let's take a closer look at the demand data for "Beyhadh" and explore how it can inform your content decisions.
Content Valuation:
Utilizing demand data can help you determine the value of a specific title or library of content for your platform. Parrot Analytics' content valuation system uses audience demand data to estimate the dollar value contribution of a title. By looking at the demand data for "Beyhadh" in the United States, it is clear that this show has been performing well with 5.2 times the audience demand of the average show over the last 30 days. This is valuable information to consider when determining the worth of this title in the market.
Programming Decisions:
Demand data can also inform your programming decisions, including which titles to acquire or produce for your platform. Using "Beyhadh" as an example, we can see that this show has higher than average demand in the romance genre, ranking at the 96.7th percentile in February in the United States. This may indicate that your platform's audience has a desire for more romance-focused content. Additionally, looking at the show's global demand can reveal opportunity markets for content distribution. For "Beyhadh," India is the number one market with outstanding audience demand, followed by the United States where demand is good. You may consider acquiring or producing more content that resonates with these markets.
Distribution Decisions:
Understanding how in-demand a title is in different markets can also aid in distribution decisions. For "Beyhadh," the show has higher demand in certain countries such as Pakistan, Lebanon, and Algeria. This information can inform which territories to distribute the show in and which marketing campaigns will be most effective.
Content Acquisition:
Audience demand data can also guide your content acquisition decisions. Examining the shows that fans of "Beyhadh" also like can reveal potential titles to acquire that will resonate with the audience already interested in the show.
By taking a deeper dive into the demand data for "Beyhadh," we can see that the show has good demand in its home market of India as well as globally. The show's momentum and franchisability are outstanding. This information is valuable in assessing the value of this title and can help guide your platform's content decisions. Utilizing audience demand data can give you a better understanding of what your audience wants to watch, which ultimately leads to increased viewership and subscriber retention.
