As a TV executive, you are always searching for ways to make informed content decisions, and demand data can provide invaluable insights for TV series financing, production, distribution, acquisition, and programming decisions. Let's take a look at how demand data, based on the example of "Big Sky," can be used to make strategic and informed decisions.
- Content Valuation: Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. With regard to "Big Sky," the system can help TV executives assess the precise economic value of this show. For example, using demand data, executives can determine how much to spend on content, assess the value of the content library, and estimate the ROI that this specific title will bring. Additionally, by examining audience demand data, executives can determine "Big Sky"'s ability to drive subscriptions as well as mitigate churn.
- Acquisitions and Distribution: Demand data enables content owners and TV executives to identify which types of content would be valuable for their platform or network. If you are looking for popular programming that will drive subscriptions and engage viewers, "Big Sky" is an excellent option. By examining audience demand for the show over the last 30 days, executives can identify the top global markets that present the best opportunities for revenue and growth. For example, "Big Sky" is receiving outstanding audience demand in the US, Canada, France, Italy, Germany, the UK, the Netherlands, Switzerland, and Portugal. With this information, executives can make informed decisions on which platforms to target for distribution and where to focus their efforts.
- Programming: By analyzing "Big Sky"'s global performance across six dimensions, executives can make more informed programming decisions. In this case, the show has outstanding worldwide audience demand, suggesting there is a high level of interest among viewers. The momentum and potential for spin-offs are also incredible. However, the show's average demand on a rolling year basis seems to indicate that it may require more marketing spend to maintain its appeal.
- Content Creation: Demand data also helps TV executives test the potential success of their content. For instance, by examining elements of existing popular shows, executives can identify what the audience likes and optimize production to mimic those successes. In this case, it would be advantageous to consider the genres that "Big Sky's" current audience enjoys and allow that insight to inform the development of future productions.
- Marketing: Demand data helps TV executives optimize their marketing campaigns and promotional strategies. By examining the peak demand for "Big Sky" over the last 30 days and where that demand is coming from, executives can craft a marketing plan that targets those high-demand areas, aligning strategy to the momentum of the show and the receptive audience.
In conclusion, Parrot Analytics' demand data provides valuable insights for TV executives. In the case of "Big Sky," executives can use this information to make more informed decisions about content valuation, acquisitions, distribution, programming, and content creation. By focusing on where "Big Sky" captures its highest demand and initiatives to maintain that momentum, new viewers can be attracted, subscriptions can grow, and the success of this show is maximized.
