As an entertainment executive, you can use demand data to make informed decisions about the content you acquire, distribute, or produce. By analyzing data on the demand for a show like "Big Sky," you can gain valuable insights that can guide your decision-making process.
For instance, based on the demand data for "Big Sky" in February 2024 in the United States, you can tell that the show is performing well, with 7.4 times the audience demand of the average show over the last 30 days. However, you can also see that demand for this show has been decreasing recently when compared to its peak demand of 14.7 times the average over a rolling year.
One way to use demand data to make content acquisition decisions is to compare the demand for "Big Sky" to other similar shows. For instance, you can see that "Fire Country," "Chicago Fire," and "FBI: International" are among the top shows that fans of "Big Sky" also enjoy. By looking at the demand data for these shows and comparing it to that of "Big Sky," you can determine how popular "Big Sky" is relative to its competition.
Demand data can also be used to decide which markets to target when distributing content. Based on the top 10 global markets where "Big Sky" is most in-demand over the last 30 days, you can see that the US is the number one market, followed by the UK, Canada, France, Germany, the Netherlands, Romania, Sweden, and China. By knowing which markets show the most demand for a show, you can target your distribution efforts and allocate resources accordingly.
Content valuation is another area where you can use demand data to make informed decisions. By using Parrot Analytics content valuation system, you can determine the dollar value contribution of any title to any platform or region. This can help you decide how much to spend on content and assess a TV series' ability to drive subscriptions and mitigate churn.
Overall, demand data can be a powerful tool for entertainment executives when it comes to content acquisition, distribution, and content valuation. By analyzing the demand data for shows like "Big Sky," executives can make better-informed decisions and gain a competitive advantage in the industry.
