As an entertainment executive, you are faced with decisions that can have a significant impact on the success of your content. To make informed decisions, you need insights that go beyond just ratings or reviews. This is where demand data comes in, providing you with deeper and more diverse measurement metrics that can reveal new opportunities to drive engagement, subscriptions, or industry partnerships.
For example, let's consider "Big Sky" for the month of March 2024 in the United States as a case study for how you can leverage demand data to help you make more informed content decisions.
Firstly, by measuring the show's audience demand versus the average for the entire US TV market, we can see that "Big Sky" had a good level of demand. We can also see that this show has a higher demand than 95.5% of all drama titles in the United States. Given that just 8.6% of all TV shows have this level of demand, this is a strong indicator of the show’s popularity.
Moreover, by analyzing the global demand for "Big Sky," we can see that it is performing well across most of its major markets, particularly in the United States and Canada, where demand has been consistently good. For the other eight countries where the show has a high level of demand, we can infer from this information that there could be opportunities to expand distribution or acquire the rights for the show in those countries.
Demand data can also indicate changes in demand over time, helping you understand what strategies might be working or not working. In the case of "Big Sky," we see that the show has experienced a decrease in demand in recent months. This could indicate that it's time to reassess the show's marketing strategy or explore new distribution partnerships to engage with more viewers.
By examining the Parrot Pulse data for "Big Sky," we can gain insights into additional dimensions of the show's performance, such as travelability, momentum, franchisability, reach, and longevity. These measures can provide information on the show’s international potential, its ability to generate spin-offs and franchises, and its pace of growth. For example, the Parrot Pulse data reveals that "Big Sky" has good reach and good momentum, suggesting that it has the potential to attract new subscribers or viewers.
Finally, demand data can help you to evaluate the ROI of a specific title, calculate the value contribution of a particular show to a platform, assess its ability to drive subscriptions, mitigate churn and much more. By analyzing both the positive and negative aspects of the show's demand data, you can make informed decisions on content acquisition, programming and distribution that take into account not just popularity but also the potential for future growth.
