The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content decisions, demand data is a powerful tool that can offer a wide range of insights. The case of "Blue Lock" is an example of how Parrot Analytics' demand data can help content producers, distributors, and platforms make more informed acquisitions, distribution, and programming decisions.
First of all, demand data can inform content valuation, allowing executives to answer questions like "how much is my show worth?". By quantifying demand for a given series, we can estimate its contribution to the platform's revenue and audience engagement at various points in time. The demand for "Blue Lock", for example, is good, with an audience demand of 4.3 times the average show in the US in the last 30 days. This kind of information can help executives make more informed decisions about the value of a particular show or library of content.
Demand data can also help executives identify trends and tastes among their audiences. For example, we know that fans of "Blue Lock" also like shows such as "The Simpsons," "Game of Thrones," and "The Walking Dead," which may inform decisions about the kind of content to acquire or produce. Additionally, demand data can help pinpoint local whitespaces, where certain genres are particularly popular, which in turn can inform development and production strategies.
In the case of "Blue Lock," executives can use demand data to make decisions about distribution. This is particularly relevant in global markets, where demand may be higher or lower than in the show's home market. For example, demand for "Blue Lock" in the US is good, but it's much higher in Japan, where the show originated. By examining audience demand across various global markets, executives can make more informed decisions about where and how to distribute content.
Demand data can also help inform programming decisions, such as scheduling and release strategy. In the case of "Blue Lock," we know that demand spiked in late April, which may inform decisions about programming and marketing strategy around that time. By examining demand data over various time periods, executives can identify trends and make more informed decisions about programming scheduling and release strategy.
In conclusion, demand data is a powerful tool that entertainment executives can use to make more informed content, acquisition, distribution, and programming decisions. By examining the demand for a given series, executives can quantify its value, identify trends and tastes among audiences, and make more informed decisions about production, distribution, and marketing strategies. The case of "Blue Lock" is a great example of how demand data can be used to help executives make more strategic and data-driven decisions to succeed in the ever-evolving entertainment industry.
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Our TV audience measurement dataset is truly global. Discover how popular TV Asahi‘s Blue Lock (ブルーロック) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Asahi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blue Lock (ブルーロック), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Blue Lock (ブルーロック) in the United States. We provide our partners with meaningful subscription-video-on-demand insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.