As a television executive, you need to make informed decisions to create and distribute content that audiences are excited to watch on different platforms. Parrot Analytics' demand data can provide you with the insights you need to make informed content decisions. For instance, taking a closer look at Blue's Clues, one can see how it has been performing in the United States and other markets globally.
One significant advantage of using demand data is that you can use it to determine how you value the content you want to acquire. For instance, if you want to buy Blue's Clues' content rights, you can use Parrot Analytics' content valuation system, which considers demand data to determine its actual value.
Another way to leverage demand data is to map local whitespaces on the market. This assists in identifying the most popular genres in your local market, thus helping you to make informed acquisition decisions. For example, if you notice that a specific genre or type of content is attracting a lot of demand in your local market, you can make an informed decision to source or produce data that is similar.
Furthermore, demand data can help you formulate the best release strategy and pricing plans to maximize your return on investment. Blue's Clues garnered outstanding audience demand of 21.8 times the average show in the United States over the last 30 days, meaning the show has increased popularity over time. With this information, you can make informed decisions on how to release the content and the pricing for it. Besides, you can analyze the performance of the show on a rolling basis to anticipate demand.
Demand data can also be utilized to understand the potential impact of content on your platform's subscriber acquisition and retention. If you want to keep your current audience happy, you can look at which titles to purchase. Alternatively, to grow your audience, you can look at which titles will likely attract new subscribers to your platform. Blue's Clues had a global performance of good across six dimensions, including momentum meaning this show has the potential to bring new subscribers to your platform.
Finally, demand data enables you to make informed decisions about distribution and programming. By identifying the top ten global markets where Blue's Clues is receiving the most in-demand, you can make informed decisions on how to distribute the show in different global markets and which programming schedule works best.
In conclusion, demand data and analytics can be used to make informed content, acquisition, distribution, and programming decisions. It can provide insight into the show's popularity, its potential revenue and even help pivot to spin-off or franchise opportunities. Blue's Clues' performance in December 2023, even after many years off-air, highlights how demand data can help executives understand audience behavior and preferences, leading in better strategic decision making.
