The outstanding demand for "Blue's Clues" in the US is an indication of the show's massive value to any streaming platform. By utilizing demand data, content valuation can be applied to assess the value of both individual series and entire libraries. Decision-makers can determine the amount to spend on content by utilizing Parrot Analytics' content valuation system, which uses demand data to reveal the dollar value contribution of any title to any platform in any region. Content valuation uses demand data to inform strategic decisions, such as how much a show is worth, how much value is being driven by demand for one of its stars, and the value of a content library to a platform over time.
Understanding demand is crucial in global content capitalization, and it helps make informed content, acquisition, and distribution decisions. By using demand data, executives can quickly determine the global appeal of specific titles and assess their potential acquisition and production opportunities. Additionally, demand plays a crucial role in subscriber acquisition and retention decisions, enabling executives to know which titles they should purchase to retain their viewers.
For instance, the information provided on "Blue's Clues" highlights the TV series' international appeal, underscoring its travelability and franchisability, thus indicating spinoff potential. The show's good momentum and outstanding longevity are non-negotiable regarding global performance and audience demand maintenance.
Demand data also powers the discovery of under-monetized titles and the optimization of release strategy and pricing. Furthermore, it informs platform and network fit, enabling executives to assess the best platforms and networks to target when distributing their content.
In the case of "Blue's Clues," it is essential to note that demand has been increasing recently, indicating increased popularity. Executives can use demand data to compare the show's past performance with its current status, providing insights into the brand's continued growth.
In conclusion, understanding audience demand data is crucial to make informed decisions regarding content valuation, strategic content investments, acquisition, and inclusive global content monetization. By embracing demand data, entertainment executives can make data-driven decisions that will impact their bottom line positively.
