The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive wondering how you can make more informed content decisions in today's crowded on-demand market? Demand data can empower your decision-making process and give you a competitive edge. Let's take a look at how demand data can be applied to a specific example: "Blue's Clues".
Valuation: Firstly, demand data allows content valuation by revealing the dollar value contribution of any title, to any platform, in any region. Based on the outstanding demand for "Blue's Clues" of 23.2 times the average, an entertainment executive could calculate the potential value of this show to their platform if acquired – leading to more informed content acquisition decisions.
Audience insight: Demand data gives entertainment executives know-how about their audience's preferences, desires, and viewing habits. By analyzing the top 10 global market trends for "Blue's Clues", you can find out which countries have the highest demand, creating an opportunity to better tailor your productions to regional audiences. Also, by understanding Blue's Clues' similarity with other shows like "PAW Patrol" or "The Backyardigans", executives can understand the types of shows Blue's Clues fans enjoy, giving them a better understanding of the competitions and unique content to develop.
Release strategy & Pricing: Demand data can inform a title's optimal release strategy and pricing to gain maximum value. When we examine the demand spikes for Blue's Clues in early February 2024, if its distributors had capitalized on the trend by releasing co-branded merchandise or memorabilia, they could have driven additional revenue streams. On the other hand, by knowing the show's average demand rate and spikes, executives can avoid saturating viewers with too much content at once, or set premium pricing for high-demand titles.
Affinity & Taste clusters: Developing a powerful message for advertising or brand partnerships can be streamlined with the help of demand analytics. The audience affinity analysis can help executives understand which genres and stars resonate with their audiences, leading to better partnerships and potential to deepen engagement.
Travelability: Global expansions require entertainment executives to understand how popular their shows are in different regions. Using travelability, one can determine how much appeal a title has outside of its home market. For example, "Blue's Clues" has outstanding travelability because it has high demand in numerous countries.
As an executive, your decisions shape the entertainment landscape and impact whether your platform becomes a market leader or not. Demand data with Parrot Analytics’ powerful industry leading models, can help you with data-driven insights and ensure you remain one step-ahead of the competition. "Blue's Clues" is just one example of how this can work in practice. Contact Parrot Analytics today to make informed decisions for your platform!
This is Blue's Clues's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Blue's Clues travels internationally.
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Acquire the best shows from partners such as Nick Jr. to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Blue's Clues), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nick Jr. by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Nick Jr.‘s Blue's Clues is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nick Jr. and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blue's Clues, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 19, 2024, 2:53 a.m. PST using global tv demand datasets from Parrot Analytics for Blue's Clues in the United States. We provide our partners with essential television industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.