The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an OTT or SVOD platform executive, the demand data analysis of "Bob The Builder" in the month of March 2024 in the United States can provide key insights to make more informed content decisions.
Firstly, it is important to note that "Bob The Builder" has good audience demand, six times more than the average show in the US over the last 30 days. It means that this show has been very popular with viewers in the US.
One essential question content executives often have to answer is how much a TV series or a content library is worth. This question can be answered by content valuation methods that use demand data. In the context of "Bob The Builder," this data can help to assess the show's economic value to your platform or company. For example, using Parrot Analytics' content valuation system, you can find out the dollar value contribution of "Bob The Builder" to any platform in any region.
Another important question is what type of content you should acquire or produce. Demand data can help with this decision as well. By examining the top 10 global markets where "Bob The Builder" is most in-demand over the last 30 days, you can find out which countries are showing the most interest in the show. You can use this data to evaluate whether "Bob The Builder" would be a good acquisition or production choice in any given market.
Moreover, you can use demand data to understand your audience and what they enjoy. The data shows that other shows that fans of "Bob The Builder" also like are "Peppa Pig," "Arthur," "The Magic School Bus Rides Again The Frizz Connection," and "Creeped Out" among others. Recognizing what content audiences are interested in is essential to produce or acquire TV series that will engage them.
Momentum is an essential parameter that can help estimate the effectiveness of the marketing campaign around a show, its pre or post-premiere against other shows, and whether the show is part of the cultural zeitgeist. For "Bob The Builder," it indicates that demand surged in mid-March 2024. The pace of growth of "Bob The Builder" is okay, whereas its reach is also okay. By examining how well the audience demand for a show is maintained over time, or its longevity, you can also have a good idea of the show's viability. The longevity of "Bob The Builder" is good, which means that this show has maintained a steady level of interest from its audience over time.
Finally, with demand data, you can also make distribution decisions. For instance, the data on "Bob The Builder" shows that the show's performance in countries like Slovenia and Ireland is good, while in New Zealand, Denmark, Croatia, Malta, and Finland, the show's demand is okay. By analyzing viewer demand data, they can decide which platforms to target to distribute the content.
To summarize, demand data can provide valuable information, allowing executives to make better content or acquisition decisions, programming choices, understand their audience, and make better use of data to determine economic value for both production and distribution. As such, understanding demand data analysis is a vital tool for executives in the entertainment industry.
Bob The Builder's travelability to the United States in the last 30 days is 182%, which means that the audience demand for Bob The Builder is 182% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Bob The Builder travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bob The Builder, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for Bob The Builder in the United States. We provide our partners with meaningful television industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.