The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make smart decisions about what content to produce or acquire that will engage audiences and drive business growth. Fortunately, demand data collected by Parrot Analytics can help you make more informed decisions. Let's take a look at how demand data for "Bodies" can be used to help you make strategic decisions.
Content Valuation: In terms of content valuation, demand data provides insights into how much a show is worth to a platform and how much of its value is driven by the demand for one of its stars. By evaluating the demand data for "Bodies," we can estimate its dollar value contribution to any platform in the United States and globally. Demand data also helps TV executives to understand how well a title is performing as an acquisition-driving or churn-reducing title and how it can estimate the value of exclusivity.
Acquisition Decisions: Demand data is also useful in making informed acquisition decisions. As an executive, you want to ensure that the content you acquire has a high demand and is likely to engage your current and potential subscribers. By examining the demand data of "Bodies," you can assess how popular it is in the United States and globally, as well as which other shows audiences who like "Bodies" are interested in. Additionally, you can use this data to determine how much to spend on acquiring the rights to this show or other similar titles.
Programming Decisions: By analyzing the demand data for "Bodies," you can make informed programming decisions that maximize engagement and retention of your current audiences. You can assess whether to move the show to prime time to ensure maximum viewership or use the data to determine the best release strategy and pricing for the content. If "Bodies" is appealing to a small but dedicated fan base, you can make programming decisions that cater to this group to keep them happy while also attracting new subscribers.
Distribution Decisions: Industry executives can also use demand data to make informed distribution decisions. By assessing the demand data of current and potential subscribers, the data can be used to decide which platforms or linear networks to target for distribution of the content. The demand data can also inform the decision-making process regarding which genres are resonating most with subscribers in particular regions, as is evident in the high demand for "Bodies" in markets like Russia and Ukraine.
In conclusion, demand data is a valuable tool that entertainment executives can leverage to make informed decisions. By using Parrot Analytics' demand data, TV executives can assess the value of content globally, make informed acquisition and programming decisions, and target distribution to platforms where the demand is high. With the right data, executives can make decisions that resonate with their audience and drive growth in their respective markets.
Bodies's travelability to the United States in the last 30 days is 55%, which means that the audience demand for Bodies is 55% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Bodies travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Bodies is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bodies, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for Bodies in the United States. We provide our partners with meaningful television industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.
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