As a TV executive, you can use demand data to make more informed content and acquisition decisions for your platform, as well as distribution and programming decisions to engage your audience. The demand data can help you understand and evaluate different aspects of a TV show, including its content valuation, global popularity, franchise potential, marketing campaigns, and audience retention, among others. The following are some of the ways you can use demand data, illustrated using the example of "Broadchurch: UK:"
1. Content valuation: Demand data can be used to determine how much a TV show is worth, which is important for content acquisition and financing decisions. By using Parrot Analytics content valuation system based on demand data, you can reveal the dollar value contribution of any title, to any platform, in any region. For instance, you can estimate the baseline value of a title, assess the value of exclusivity, or calculate the ROI of a specific title for your platform based on demand data.
2. Global popularity: Demand data enables you to value IP globally, and to understand what type of content is most popular in each market. For example, you can find out how popular "Broadchurch: UK" is relative to the market average, or how it ranks against other titles in the same genre or region. The data can help you determine which markets to target for distribution, and which titles are best suited for global expansion.
3. Franchise potential: Demand data also helps you identify how spin-offs or franchises can be monetized for a show. By examining the global demand in different markets, you can determine how much potential the show has for a spin-off or franchise in a particular region.
4. Marketing campaigns: Demand data allows you to monitor the impact of marketing campaigns on audience engagement. You can use demand data to determine the effectiveness of marketing campaigns around a show and compare how your pre or post-premiere campaign compares to other shows in the same genre.
5. Audience retention and acquisition: Demand data can be used to inform decisions around audience retention and acquisition as well. For instance, you can figure out which titles have the potential to keep your current audience happy or attract new subscribers to your platform.
In summary, demand data can be used to make more informed content, acquisition, distribution, and programming decisions for your platform. As illustrated by the example of "Broadchurch: UK," demand data can help you understand a TV show's content valuation, global popularity, franchise potential, marketing campaigns, and audience retention and acquisition. By harnessing this data, you can identify hit TV shows and acquire content that will resonate with your audience and make your platform a success.
