As an entertainment executive of an OTT, SVOD, or linear network, you can use the demand data derived from shows to guide your decision-making process in many ways. One of the most crucial ways is by analyzing the content valuation. You can use demand data to determine the value of specific titles and estimate the return on investment (ROI) for any given platform.
For instance, let's use the example of "Broadchurch: UK." Based on the current demand data, the show performed well in the United States, ranking higher than 92.8% of all drama titles. However, it is also essential to pay attention to how demand is changing over time. The data suggests that it has been decreasing recently.
As an executive, you might want to consider how to maintain demand and prevent a further drop in popularity. The data also indicates that demand spiked in late March 2024, and you should investigate what caused the spike and if you can replicate it in the future.
Using the show's global audience data, you can identify the top ten markets where the show is most in-demand over the last 30 days. France is "Broadchurch: UK"'s number one market globally, where the show achieved outstanding audience demand. This information tells you which regions have high demand for the show, making it easier for you to focus your distribution efforts in those areas.
Another use of demand data is assessing the show's travelability metric, which quantifies its international demand relative to its home market. For "Broadchurch: UK," the global demand is good, and the travelability is okay. This finding suggests that although the show has good demand worldwide, it might not perform as well as it does in its home market.
You can also use demand data from a show like "Broadchurch: UK" to determine audience preferences and tailor your programming decisions accordingly. You can analyze the top ten related shows that fans of "Broadchurch: UK" are also interested in and leverage that information when making decisions about commissions, renewals, and programming schedules.
Finally, you can use demand data from a show like "Broadchurch: UK" to inform your decision-making regarding supply and demand. Using the example of "Broadchurch: UK," the show's recent decline highlights the importance of ensuring a steady pipeline of fresh and engaging content to maintain viewer interest. Similarly, the demand data from France can inform programming and distribution decisions in that territory, such as acquiring or producing more content to meet local audience demands.
In conclusion, demand data can provide entertainment executives with invaluable insights into audience preferences, content valuation, programming decisions, and distribution strategies. By using demand data effectively, decision-makers can make data-driven choices that drive success, engage viewers, and promote growth in their respective ventures.
