As an entertainment executive, it is important to make informed and data-driven decisions when it comes to content acquisition, distribution, and programming. With demand data provided by Parrot Analytics, executives can better understand how audiences are reacting to their content. It can also help in content valuation and in determining how much a title is worth to a platform or how much investment it may require. In the case of "Bubble Guppies", we can analyze its performance and see how executives can use demand data to help them make decisions.
One of the key takeaways from the analysis of "Bubble Guppies" provided is its outstanding demand in the United States, which has been decreasing slightly in recent months but is still higher than 98.7% of all family titles in the country. This shows that executives can have confidence in the show's ability to attract an audience within the family genre. Demand also spiked in late December 2023, which may suggest that viewership is still increasing. As such, executives can use this information to inform decisions about programming, such as when to air new episodes or whether to renew the show for another season.
Executives can also use demand data to better identify the show's target audience. The analysis shows that other shows like "Dino Dana", "Dino Dan", and "Wild Kratts" are also popular among "Bubble Guppies" fans. This information can help executives identify other titles that may appeal to the same audience and potentially acquire new content to expand their catalog. Furthermore, examining the top 10 global markets where "Bubble Guppies" is most in demand can inform executives about potential international distribution opportunities.
Content valuation is another important area where demand data can be used. In this case, demand data can be used to determine how much a TV series is worth. Parrot Analytics content valuation system, which is based on demand data, can help executives calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and assess the value of exclusivity. In the case of "Bubble Guppies", its excellent demand data could make it a valuable title for a streaming platform to acquire or renew.
Finally, as an entertainment executive, understanding the performance of a show over time is critical. The analysis shows that "Bubble Guppies" has outstanding longevity, with demand maintained over time, and momentum, with strong pace of growth. This information can help executives understand how well a show will perform in the long term, and whether it is worth investing in further.
In conclusion, demand data can help executives make more informed decisions when it comes to content acquisition, distribution, and programming, and can help with content valuation. The analysis of "Bubble Guppies" reveals the show's outstanding demand within the family genre in the United States and globally. By using this information, executives can make decisions about programming and distribution, as well as determine which shows to acquire and how much to invest in them.
