If you are an entertainment executive looking to make informed content decisions or acquisition decisions, or programming decisions, leveraging demand data can help you understand how content is resonating with your target audience. This is where Parrot Analytics comes in - by providing insights into viewer demand and audience engagement levels, we help entertainment executives make effective decisions in the current age of over-the-top (OTT) media consumption. Let's use the data for "Bubble Guppies" in August 2023 in the United States to answer some of the key questions for entertainment executives:
1. How popular is my show relative to the market average, and where in the world is my show in-demand?
With 13.3 times the audience demand of the average show in the United States over the last 30 days, and splendid performance in other countries such as Canada, New Zealand, Trinidad & Tobago, Pakistan and Turkey, Bubble Guppies has widespread global appeal. This implies that majority of the shows in the United States lack the same appeal that the show has in the country.
2. How can you determine how much to spend on content, and how can demand relate to content valuation?
Parrot Analytics content valuation system is based on demand data - this provides the dollar value contribution of any title to any platform and in any region. In regards to Bubble Guppies, the show's demand data can inform the decision to spend more on the show as it has shown remarkable audience engagement in its target market.
3. How can you assess whether a TV series drives engagement across the rest of the catalog, and what genres are resonating most with your current audience?
Using Parrot Analytics demand data, you can measure platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Additionally, from the show metadata for Bubble Guppies available, the show is categorized under the animation genre and comedy sub-genre. As per its Parrot Pulse, the global demand for Comedy titles has been remarkably high, and this suggests that the show is very much in line with the current trend.
4. How can you calculate the ROI a specific title will bring for any given platform?
Using demand data, you can calculate the Return on Investment (ROI) a particular title will bring to your platform. From the information available, Bubble Guppies is currently performing very well and gaining more audience engagement over the past month. As such, it is a go-to choice for a platform that wants to attract more viewers.
5. What type(s) of content exhibit opportunity to acquire or produce?
The Parrot Analytics data shows that the demand for animated comedies is currently high, and this presents an opportunity for entertainment executives to acquire more of such contents or commission for the production of animated comedies, owing to their track record of audience engagement and influence.
In conclusion, the insights derived from Parrot Analytics data can help entertainment executives make better-informed decisions regarding their content and investments by having better clarity into their audience demand and behavior in real-time. And With the current outstanding audience demand for Bubble Guppies, taking the show up for acquisition or production presents an immense opportunity for entertainment executives looking to optimize and expand their catalog.
