If you are an entertainment executive tasked with making strategic decisions for your platform or network, there are several key questions that demand data can help answer. Let's take a look at "Bubble Guppies" as an example of how demand data can provide valuable insights.
How can you determine the value of a TV series?
Using demand data, you can quantify how much a show is worth to any given platform or network. "Bubble Guppies" has 12.6 times the audience demand of the average show in the United States over the last 30 days, indicating that its value is exceptional. Additionally, the show's increasing demand trend suggests that its value is growing.
What is the best way to release and price a show?
The demand data for "Bubble Guppies" can help inform the optimal release strategy and pricing for this show. Specifically, tracking the demand spikes and trends in various markets around the world can help to determine which markets to prioritize for release and promotion.
How can you make programming decisions for your platform or network?
Demand data can help with program decisions by providing insights into which TV shows will help to acquire or retain subscribers. In the case of "Bubble Guppies," it is ranking highly in the comedy genre in the United States and has higher demand than 97.4% of all comedy titles in the country. Additionally, the show's Parrot Pulse performance across six dimensions is excellent. With good momentum, longevity, and franchisability, "Bubble Guppies" has the potential to be a valuable addition to any programming line-up.
How can you make content acquisition decisions for your platform or network?
Demand data can help inform decisions around content acquisition by answering questions such as: what type of content exhibits opportunity to acquire or produce, and how much is a show worth to another streaming platform? "Bubble Guppies" has demanded more than the average TV show in all top ten global markets over the last 30 days, indicating that its acquisition potential is promising.
How can you assess the value of exclusive content?
Exclusive content can be highly valuable, and demand data can help assess this value. Specifically, understanding how a show's demand changes over time can indicate the exclusivity value. "Bubble Guppies" has sustained good audience demand over time, and increased demand over the last 30 days, suggesting that it has the potential to be an attractive exclusive acquisition.
In conclusion, as an entertainment executive, there are numerous decisions you need to make, ranging from programming, content acquisition, release strategy, pricing, and assessment of exclusivity. Demand data, as exemplified by the numerous metrics for "Bubble Guppies," can provide valuable insights into each of these areas and help you make more informed strategic decisions.
