The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive seeking to make more informed content decisions, the demand data from Parrot Analytics can be crucial. As an example, let's look at how "Butterbean's Café" performs on the Parrot Analytics platform to help entertainment decision-makers make more informed decisions.
Content Valuation: How can you determine how much to spend on content? Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. Using this data, you can estimate the worth of a title and therefore make better-informed decisions on what content to acquire or produce.
Region-Specific Content Valuation: "Butterbean's Café" has good audience demand in the United States and ranked at #1116 in peak rank in April 2024. The show has higher demand than 93.9% of all family titles in the United States, which makes it a valuable asset for any network that aims to appeal to young audiences. Demand has increased for the show in the United States by 8.8%, indicating an upward trend.
Global Content Valuation: You can use demand data to assess the global appeal of a title, and in the case of "Butterbean's Café," the show achieved good audience demand in the top 10 global markets, proving its worldwide appeal. This data can help with global content investments and acquisitional decisions.
Franchise Opportunities: With a poor franchisability rating for "Butterbean's Café," the data can help teams identify areas of improvement or identify other content libraries that will perform better for spin-off opportunities.
Mapping Local Whitespaces: Audience demand data can also help teams map local whitespaces to determine which genres are popular in their respective markets. In the case of "Butterbean's Café," the show performed well in the United States, ranking at 4.4x the average TV show demand in that market, providing valuable insights for any network eyeing the American market.
By using audience demand data, Hollywood executives can improve their content decisions, acquisition decisions and more. From assessing the worth of a title to identifying what genres and what markets resonate with audiences, Parrot Analytics provides the data to help decision-makers make informed decisions and devise strategies that work. With data-driven insights like these, executives can create compelling content and maintain their competitive edge in the ever-evolving entertainment world.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Nickelodeon, leading to increased commercial efficiency and ROI.
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Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Nickelodeon by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Butterbean's Café. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Butterbean's Café), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nickelodeon by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Butterbean's Café, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Butterbean's Café is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Butterbean's Café, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using tv demand content analytics from Parrot Analytics for Butterbean's Café in the United States. We provide our partners with comprehensive OTT workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.