As an entertainment executive looking to make informed content and programming decisions, demand data can be a game-changer in enabling you to identify popular shows and trends before they become mainstream. For instance, let's look at the demand data for "Chernobyl" in November 2023 in the United States.
Parrot Analytics' content valuation system could be used to estimate how much "Chernobyl" is worth and what contribution the show could make to a platform's engagement and viewership. High demand indicates that the show is appealing to the audience, and the system could analyze the show's demand trajectory to predict its future value.
Additionally, executives can use the demand data to assess the show's performance in comparison to other popular titles. They can also use the data to make strategic acquisition decisions or determine how much to spend on content, based on the dollar value contribution of a series to any platform in any region.
Moreover, executives could use the demand data to determine how to optimize their marketing campaign or release strategy, as well as identify the ideal platform and network fit for the show's distribution.
The show's franchise potential, as well as any possible spin-offs, could also be predicted through Parrot Analytics' content valuation system. Furthermore, demand data in specific regions could be used to identify new opportunities for content acquisition or production, as well as white spaces in the market where specific genres could be explored.
In conclusion, demand data, as demonstrated by the analysis of "Chernobyl," can be a valuable tool for entertainment executives when making content or programming decisions. Parrot Analytics offers an effective content valuation system powered by global content demand and supply, enabling executives to make more informed decisions surrounding content acquisition, distribution, and monetization.
