As an entertainment executive, you are always looking for ways to make smarter content decisions in an increasingly competitive marketplace. Luckily, demand data can provide valuable insights that can help you stay ahead of the curve.
Let's take a look at "Chernobyl" as an example. Based on analysis of the show's performance in the United States in January 2024, we can draw several conclusions about the show's demand and potential value:
1. Content valuation uses demand data to answer important questions, such as: How much is my show worth? Using demand data can help you identify the dollar value contribution of any title, to any platform, in any region.
2. By examining "Chernobyl's" audience demand in the United States, we determine that demand for the show is outstanding, with 9.3 times the audience demand of the average show in the country. This high level of demand demonstrates the show's ability to attract and engage audiences, making it a potentially valuable asset for any platform or network.
3. We can use demand data to help us understand how a show like "Chernobyl" fits into its genre. For example, its rank in the history genre in January 2024 was in the 97.7th percentile, indicating that it has higher demand than 97.7% of all history titles in the United States. Understanding a show's position within its genre can help inform acquisition and programming decisions.
4. By examining the show's travelability, we can see that global audience demand for "Chernobyl" is also outstanding, making it a potentially valuable asset for international distribution.
5. "Chernobyl" has demonstrated strong momentum, particularly in the United States, where audience demand for the show increased by 16.2% in January 2024.
6. By examining the top 10 global markets where "Chernobyl" is most in-demand over the last 30 days, we can also see that the show outperforms the demand of the average TV show in each of these markets. This information can inform global distribution decisions and help identify potential opportunities for expansion.
These insights are just the tip of the iceberg when it comes to what demand data can tell us about a show's potential value and performance. By leveraging this information, entertainment executives can make more informed content decisions that can drive engagement, reduce churn, and improve the overall success of their platforms and networks.
