As a TV executive, you can leverage demand data to drive your content, acquisition, distribution, and programming decisions, among other strategic initiatives. Parrot Analytics' demand data can provide invaluable insights into how well a show is performing, how it compares to other titles in the market, its travelability, longevity, momentum, franchisability, and reach, among other dimensions.
For instance, looking at the case of "Chernobyl" for the month of September 2023 in the United States, we can derive several insights that can inform your strategic decision-making process. Firstly, with 8.2 times the audience demand of the average show in the United States over the last 30 days and higher demand than 96.6% of all history titles in the United States, demand for "Chernobyl" is exceptional. This high demand can inform your content valuation by indicating that this title has significant value to a streaming platform or network.
Moreover, examining the top 10 global markets where "Chernobyl" is most in-demand over the last 30 days shows that the show is outperforming the demand of the average TV show by a considerable margin. For example, the show achieved outstanding audience demand of 10.2x in the United Kingdom, its number one market globally. These insights on global demand and travelability can inform your distribution and content acquisition decisions, highlighting where a particular title would perform well, and where you should focus on marketing campaigns.
Furthermore, the longitudinal trends in demand for "Chernobyl" can be analyzed to inform your programming decisions. The fact that demand for this show in the US has been declining recently by 4.8% in September 2023 shows that the programming team may need to focus more on timely marketing campaigns or newly released episodes to maintain current demand. However, we can see that the momentum of the show remains outstanding, with its sustained demand over a long period of time exemplary.
In conclusion, leveraging demand data from Parrot Analytics can provide a range of critical insights that inform your content valuation, acquisition, distribution, and programming decisions. When you understand where a particular title resonates most with audiences, its global performance across several dimensions, and how it compares to other titles in the market, you can make strategically informed decisions that drive audience acquisition, engagement, and retention, as well as content value.
