Entertainment executives and professionals across various industry verticals can use demand data provided by Parrot Analytics to make more informed content decisions, whether it be programming, acquisition, distribution, or content financing. The recent demand data on "Cheyenne" in the United States indicates its value as a classic western drama that has been able to garner sustained audience demand over half a century since it first aired in 1955.
Executives who are involved in content valuation can use demand data to quantify the dollar value contribution of "Cheyenne" to their platform's library, as well as assess the platform-specific marginal revenue contribution that the title drives across the rest of the catalog. Therefore, it becomes easier to estimate the ROI a specific title like "Cheyenne" could bring to a given platform, as well as its ability to drive subscriptions, mitigate churn, and potentially be considered as a strategic asset.
Demand also informs various distribution, acquisition, and programming decisions by allowing executives to understand the types of content customers are interested in, creating opportunities to produce or acquire specific content, and supporting global SVOD expansion. For example, executives can rely on the top 10 global markets where "Cheyenne" is most in-demand over the last 30 days to decide where to allocate funds to maximize future content investments for global expansion.
The audience of "Cheyenne" also likes shows such as "Star Trek: The Next Generation" and "Alfred Hitchcock Presents," giving a greater insight into the taste clusters of its audience and informing decisions on partnerships with talent or brands.
Examining the show's demand over the last 30 days versus the last year reveals that "Cheyenne" has increased in popularity by 24.3%. This insight could inform executives' decision to acquire or produce similar content to meet the growing demand.
Overall, demand data from Parrot Analytics can help executives make more informed decisions concerning content valuation, acquisition, distribution, programming and audience retention or acquisition. The insights derived from accurate demand data could potentially shape the content strategy for executives across the entertainment industry.
