Content executives can make informed content decisions using demand data on various dimensions. The demand data for "Cheyenne" can reveal insights that can help content executives make informed content decisions. Demand data reveals the value of a content library to a platform over time. It allows executives to know how well an existing title is performing as an acquisition-driving or churn-reducing title, how it can assess the value of exclusivity and how to estimate cannibalization of audiences if a title is available on multiple services.
Regarding the valuation of "Cheyenne," the content achieved 3.7 times the audience demand of the average show in the United States over the last 30 days. This indicates that the demand for "Cheyenne" is good. The show ranks at the 91.7th percentile in the drama genre in February, which means "Cheyenne" has higher demand than 91.7% of all drama titles in the United States. By using demand data to calculate the ROI, a specific title is expected to bring any platform or how the title drives engagement across the rest of the catalog. Executives can leverage demand data to estimate the dollar value contribution of a title to a platform.
The analysis also reveals that the audience demand for the show has decreased in the United States by 32.0% in February. However, demand spiked in late February 2024 for the United States. This information is essential to content executives as it reveals insight into audience behavior and preference concerning the show.
Demand data can also help executives make acquisition or distribution decisions, such as content supply and demand. The show's top 10 global markets are revealed through demand data. The United States is the number one market globally, with "Cheyenne" achieving good audience demand. Canada ranks second, where demand is okay.
Using demand data, executives can optimize their pricing strategy and determine the appropriate release strategy for the content. This is revealed by the momentum and longevity of "Cheyenne." The momentum, the pace of growth, is okay, and the longevity is good, indicating that the audience demand for the show has been maintained over time.
Finally, demand data on "Cheyenne" can be used to answer different questions to help executives make informed content decisions. For instance, TV executives can determine what content to produce or acquire to support global SVOD expansion. Also, using demand data enables executives to compare the performance of "Cheyenne" with other titles available on the market and inform pre-release marketing. Overall, by analyzing demand data of shows such as "Cheyenne," content executives can make informed content decisions that will drive ROI.
