The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content valuation uses demand data to make informed decisions around content. For example, demand data can help entertainment executives determine the value of a title, calculate the ROI of a specific show, or assess a show’s ability to drive subscriptions and reduce customer churn.
In the case of "Cow And Chicken", with 4.4 times the audience demand of the average show in the United States over the last 30 days, and demand increasing by 12.9% in March, the show appears to be in good standing. The data also reveals that the show's audience is interested in related titles like "Johnny Bravo" and "Dexter’s Laboratory", which can inform programming and acquisition decisions.
By examining the top 10 global markets where "Cow And Chicken" is most in-demand over the last 30 days, entertainment executives can gain insights into the global appeal of the show. In the United States, the show achieved good audience demand of 1.5x, making it the show’s number one market globally. Other markets where the show outperformed the demand of the average TV show include Germany, Romania, and Poland.
Looking at the show’s metadata, entertainment executives can further contextualize the show’s performance. For example, executives can see that "Cow And Chicken" has 52 episodes over 4 seasons and aired from 1995 to 1999. The show’s status is also noted as "ended". Such information can help evaluate the show’s longevity, franchisability, and reach.
Overall, demand data is an important tool for entertainment executives in making strategic content, acquisition, and distribution decisions. With demand data, executives can not only determine the value of a show, but also assess its ability to attract and retain subscribers, increase engagement, and stand out in a competitive market.
This is Cow And Chicken's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Cow And Chicken travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Cow And Chicken is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cow And Chicken, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for Cow And Chicken in the United States. We provide our partners with far-reaching TV insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.