As an entertainment executive, you can leverage demand data to make informed content, acquisition, distribution, and programming decisions. Using "Curious George" as an example, we can show how demand data can be used to quantify a show's success and inform decision-making.
Firstly, "Curious George" has a demand 14.8 times higher than the average show in the United States in the last 30 days. Additionally, it has reached the 98.0th percentile in the comedy genre in October, topping 98.0% of all comedy titles in the United States, which is indicative of its high demand levels. This demonstrates that "Curious George" is a valuable asset with a high baseline value, making it an excellent acquisition choice.
Furthermore, examining "Curious George's" demand trends over time reveals that it has experienced a lot of momentum recently, with increasing demand in the last 30 days compared to the previous 90 days. This provides insight into how an upcoming season of the show or a related spin-off might perform, allowing networks and studios to make strategic purchasing decisions to take advantage of this wave of popularity.
Using global demand data can help gauge audience interest in a potential spin-off or franchise opportunity, as well as evaluate whether international licensing rights would be profitable. In this case, the demand for "Curious George" is good, while its travelability is good. Its longevity and momentum are both outstanding, along with its franchisability being good. All of this further quantifies the show's potential value as a franchise, making it an excellent investment for studios or production companies.
Additionally, by examining the top 10 global markets where "Curious George" is most in-demand, we have found that this show exceeds the demand of the average TV show in each market, including the United States, where it reached outstanding audience demand of 9.6x. This is an essential insight for OTT and SVOD platforms, who are looking to expand their international reach and acquire content that will perform well in regional markets.
By using demand data to inform programming decisions, you can ensure that you're acquiring and producing content that will retain current subscribers while attracting new ones. Using data from fan favorites similar to "Curious George," content producers can make informed decisions that best align with audience preferences. All of these factors are influential in determining the content's fair market value, helping to make informed decisions concerning content valuation.
In conclusion, demand data can be used to answer a wide range of questions, such as content valuation, identifying international opportunities, determining marketing campaigns, and franchise potential. It also provides insights into whether season renewals are popular, along with future franchising prospects. This data allows entertainment executives to make informed decisions by optimizing content discovery and recommendations, identifying promising concepts and plotting out the best release strategy for upcoming productions.
