The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For TV executives looking to make more informed decisions around content acquisition, "Curious George" offers a clear picture of how demand data can inform content valuation and programming decisions throughout the industry. Here are some questions that Parrot Analytics' demand data helps answer with respect to "Curious George," as well as the strategic implications that arise from answering those questions:
1. Content valuation: How can the platform determine how much Curious George, or any other title, is worth in light of current market demand?
"Curious George" is clearly a high-demand title, with an audience demand 13.6 times higher than the average show in the United States over the past 30 days. Thus, demand data can assist in valuing the worth of this title, particularly in comparison to similar content. In addition, by examining the top 10 global markets where "Curious George" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show (1x) in each of these markets, including number one market globally, the United States. Thus, "Curious George" has established a strong demand base both domestically and globally, which can be used to determine its content valuation.
2. Audience tastes and preferences: Who is the audience for "Curious George," and what other shows do they prefer?
According to the data, fans of "Curious George" also enjoy titles like "Sesame Street", "PAW Patrol", "Bluey", "Peppa Pig", "Power Rangers", "Dinotrux", "Green Eggs And Ham", "Pinky & The Brain" and "Bill Nye The Science Guy." By examining the overlaps in preferred programming among fans of "Curious George," a platform could consider producing or acquiring titles that view, or have similar features, appeal to this audience.
3. Territory-specific content: How well does "Curious George" perform within specific demographic and territorial markets?
Data shows that "Curious George" has been most in-demand in countries such as the United States, Trinidad & Tobago, Canada, the U.K, Mexico, Australia, Italy, Poland, and Japan among other territories. Executives can leverage this information to make informed distribution decisions about the show and its future within key markets.
4. Pre-release marketing: How can marketers optimize a show's pre-release marketing campaign ahead of premiere?
Demand data shows that interest in "Curious George" peaked in the United States in late March 2024, and it had 13.6 times more audience demand than the average show in the United States for the past 30 days. This data helps give marketers insight into the timing and immediacy of marketing messages around the show, as well as the types of messages that may resonate best with the audience.
5. Programming strategy: Should the platform consider acquiring or distributing the content?
Because "Curious George" has performed strongly in terms of demand across the United States, and globally, with outsized demand in nine of the top ten global markets, executives from various platforms can use this demand data to make informed decisions about acquisition, distribution and programming plans around this title.
By considering the data available on "Curious George" in March 2024, entertainment executives can make informed decisions concerning content acquisition, programming, distribution, and marketing that drive the success of their platforms. Demand data provides precise insights into audience behaviour that can guide choosing the right direction for content creation, helping platforms improve their ROI, grow in viewership, and at the end of the day, succeed.
This is Curious George's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Curious George travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Curious George is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Curious George, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Curious George in the United States. We provide our partners with deep TV insight to help them drive better and more informed content investment strategies. Contact us today to find out more.
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