The analysis of "Curious George" over the last 30 days in the US exemplifies how demand data can help executives make more informed content, distribution, and programming decisions. Firstly, content valuation uses demand data to determine the dollar value of a title. For instance, using demand data, executives can determine the ROI of a specific title and assess a TV series' ability to drive subscriptions and mitigate churn. In the case of "Curious George", with 10.1 times the audience demand of the average show in the United States over the last 30 days, its outstanding demand reveals it is worth a considerable amount.
Moreover, demand data powers Parrot Analytics content valuation system, which reveals a title's marginal revenue contribution to a platform and how it drives engagement across the platform's catalog. By using demand data, executives can calculate how much to spend on content. This means that, using Curious George demand data, executives can determine how much they should pay to acquire the series, how much they should spend on marketing the series, or how much they should allocate to produce new episodes.
Additionally, demand enables executives to assess how well their shows are performing. They can measure their titles' demand against the market average, understand where their shows are popular, and compare this to previous months or years as a benchmark for performance. Using this for "Curious George", executives can deduce that the show’s popularity has decreased in the last 30 days, but its longevity, the ability of the show to maintain its audience's interest, is outstanding.
Demand data provides insights into which titles to acquire, what genre to focus on when producing content, and which titles should be considered for exclusive deals. With Curious George's popularity, executives can determine that this type of animated comedy is what their audience likes, and they can focus on acquiring or producing content within the comedy genre to increase viewership.
Additionally, demand data reveals audience preferences, which allows executives to make more informed content decisions. For instance, executives can deduce that fans of Curious George also like "Madagascar: A Little Wild," "Spongebob Squarepants," "Courage The Cowardly Dog," and "Star Vs. The Forces Of Evil." This information can motivate executives to partner with popular brands, expand their audience, and create spin-offs or franchises that leverage the popularity of their existing IPs.
Finally, by understanding where a show is most in-demand, executives can optimize their global expansion strategy. For Curious George, executives can deduce that the show's most in-demand markets are the United States, Italy, Trinidad & Tobago, Poland, and Mexico. Having this information empowers them to plan which territories to conquer, to allocate funds to maximize their returns, and design marketing campaigns to optimize the content's value.
To conclude, demand data is essential for executives when making informed content, acquisition, distribution, and programming decisions. By examining the demand for Curious George in the US, executives can determine how much to invest and how to optimize their strategy. Notably, demand data enables content valuation, provides audience insights, reveals audience preferences and enables global expansion strategies.
