Are you an entertainment executive looking to make better content decisions? Look no further than Parrot Analytics, the leading provider of global audience demand data. Using the popular animated series "Dc Super Friends" as an example, we'll demonstrate how demand data can provide valuable insights for content valuation, acquisition decisions, distribution decisions, and programming decisions.
Content Valuation and Measurement:
One way to measure the value of content is to use demand data. In the case of "Dc Super Friends," the show exhibits 3.1 times the audience demand of the average show in the US over the last 30 days, placing it in the top 8.6% of all TV shows. However, demand has been on the decline in recent days. The show ranks in the 80.7th percentile for animation titles, indicating that "Dc Super Friends" has higher demand than 80.7% of all animation titles in the United States.
Programming and Acquisition Decisions:
Content acquisition and production decisions can be tricky, that's where demand data comes in. If you're looking to acquire a new property, demand data can help steer you in the right direction. According to our data, the United States is the number one market worldwide for "Dc Super Friends," with good audience demand of 1.1x. However, it's also important to note that the show exhibits poor travelability, with weaker demand overseas. Further data reveals that the show's franchisability, or spin-off potential, is poor.
Distribution Decisions:
Demand data provides insights on where to distribute your content to reach the largest audience possible. In the case of "Dc Super Friends," the series has been most popular in the United States, followed by Ireland. Demand remains steady in countries such as Canada, Australia, United Kingdom, Philippines, Brazil, India, and Germany.
Programming Decisions:
A show's momentum, or pace of growth, should be a factor to consider when making programming decisions. In the case of "Dc Super Friends," the show's momentum is good, indicating that the show is gaining popularity. However, it's also important to note that the show's reach, or the number of people expressing demand, is poor.
These are just a few examples of how demand data can help guide better content, acquisition, distribution, and programming decisions. For entertainment executives seeking to make informed decisions, Parrot Analytics can help. Let us help you put data at the heart of your decision-making.
