Entertainment executives across different sectors need to make numerous decisions regarding content acquisition, distribution, programming and more. The use of demand data insights can assist them in making more informed decisions. Using a case study of "Dc Super Friends", let's explore some of these areas where demand data can add value:
Content Valuation:
Content valuation can help determine how much to spend on content, what is the value of a content library to a platform over time and more. Parrot Analytics provides a content valuation system that is based on demand data. In the case of "Dc Super Friends", the show has demand that is 3.8 times the average for a TV show in the United States over the last 30 days, indicating good demand for the show. By using this data, a TV executive can valuate "Dc Super Friends" and determine its worth.
Acquisition Decisions:
Demand data can inform acquisition decisions such as what type(s) of content exhibit opportunity to acquire or produce and what content is most popular in my market or on a global scale. In the case of "Dc Super Friends", its demand is higher than 83.7% of all animation titles in the United States, indicating its genre popularity. It is also performing better than the average TV show in the United States and all of the top 10 global markets where it is most in-demand.
Distribution Decisions:
Demand data can inform which platforms should be targeted for content distribution and how to optimize release strategy and pricing. By examining the top 10 global markets where "Dc Super Friends" is performing best, a TV executive can make informed decisions on where to distribute the show and what release strategy to adopt.
Programming Decisions:
Demand data can inform programming decisions such as which titles should be acquired or produced to attract new subscribers or retain existing ones. Using the example of "Dc Super Friends", it is evident that there was a spike in audience demand in late February 2024, despite the show's recent decrease in demand. This insight could prompt a TV executive to schedule a re-run of the show during the peak period to increase overall audience engagement.
In conclusion, demand data is a powerful tool that can help entertainment executives make more informed decisions regarding content acquisition, distribution, programming, and more. By using global content demand and supply, Parrot Analytics provides valuable insights that executives can use to make data-informed decisions to succeed in a highly competitive entertainment landscape.
