As an entertainment executive, you're always looking to make educated decisions about what content to produce, acquire, and distribute that meet your audience's needs. And that's where demand data comes in, as it offers you greater insight into the audience's demand for different types of content so you can make more informed content valuation, programming, and acquisition decisions.
For example, analyzing the demand data for "Dora And Friends: Into The City!" over November 2023 in the United States offers key insights. Firstly, it's worth noting that the show's demand is good, 6.4 times more than the average show, with demand having increased recently. This information indicates that there might be considerable valuation and acquisition potential for this series.
Moreover, by examining the show's Parrot Pulse data, we can see that it's performing well on dimensions such as worldwide audience demand and longevity, but it has lower reach. However, this doesn't mean it's any less valuable, especially when examining its travelability, which quantifies a show's international demand relative to its home market, as it's rated OK, indicating that the show has potential for global expansion. This information may be valuable when it comes to considering whether to license the show in other territories.
Additionally, understanding the show's audience profile and where it's in high demand will help you identify which platforms it will perform best on. For example, an analysis of the top 10 global markets where "Dora And Friends: Into The City!" was most in demand, highlighting audience preferences and cultural similarities could inform acquisition decisions and cross-promotion strategies across regions.
Furthermore, utilizing demand data can help understand how to best optimize content releases, whether it's evaluating optimal release strategy and pricing based on insights from demand data, or utilizing pre-release marketing to ensure premium impact at release.
Overall, Demand data can help media & entertainment companies, streaming platforms, and producers make informed strategies to unlock the full potential of IP while optimizing investment and meeting exisitng content needs.
